With the success of the Safety campaign, Google enlisted R/GA to reimagine their Safety Center. This was no small undertaking, considering the Safety Center is one of Google’s most trafficked and complex websites. Building upon the illustration style from the recent Safety campaign, our team was tasked with organizing a large amount of content in a helpful way, with a key focus on showcasing all the ways Google keeps users safe online. In alignment with one of Google’s core brand pillars, trust, we launched the Google Safety Center to provide information about their data and privacy practices as a company and throughout their products.