Visual Style


Spacing between the page modules was carefully considered. We developed spacing that separates the module content, taking into account content that includes cascading UI, complex info and movement. The spacing helped create a uniform, responsive site experience across devices.


Working from the initial designs of an illustrator, I worked to finalize a set of icons that are clear, simple, and systematic. This helped give visual unification and interest to pages across the site.

UI Cards

Throughout the user testing phases and site launch, I was responsible for building and evolving the UI moments. Controlled by the scroll, these small moments help guide the user through a large amount of information in an approachable manner.