Visual Style

Creative Components

To create consistency and immediate visual impact across all media buys and formats, we outlined the creative components that needed to be included in each piece.

Campaign creative system

To manage the numerous media formats and a team of three production designers, I needed guidelines to show how the creative should scale. I put together this guide to show key elements of the creative system and how they relate to each other.

Abstracted UI

To help further ground our headlines, we paired them with simplified and clean UI. Using a list of creative criteria, the UI was abstracted to be absorbed quickly and serve as a relevant proof of the feature.


Working with the media buyer and in-house production manager at Google, I was responsible for making sure the ads were properly formatted by our production designers. This included reviewing proofs from the printer to ensure Google brand colors were consistent across print publications.