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Volcon Brand Refresh

Volcon Brand Refresh

As Volcon geared up to launch it's flagship product the Stag, I led a team of designers in a design exploration of the future of the Volcon brand. We took a holistic look at the brand and how it might need to flex as Volcon continues to grow. Our design exploration drew inspiration from the subtle nuances found in nature.

Client

Client

Volcon Brand Refresh

Volcon Brand Refresh

Service

Service

Branding

Branding

Sector

Sector

Tech

Tech

Year

Year

2023

2023

Shape Exploration Examples

Shape Exploration Examples

Shape Exploration Examples

Shape Exploration Examples

Shape Exploration Examples

Shape Exploration Examples

Shape Exploration Examples

Shape Exploration Examples

Shape Exploration Examples

Pulling inspiration from nature and the lines of the vehicle a geometric foundation was built.

Pulling inspiration from nature and the lines of the vehicle a geometric foundation was built.

Pulling inspiration from nature and the lines of the vehicle a geometric foundation was built.

By incorporating angles and blocky typography, we crafted a logo lockup that enhances legibility. With a focus on clarity across web and print materials, this bold lockup also guarantees seamless replication on a diverse range of assets. This visual identity effortlessly extends to emblems on our vehicles.

By incorporating angles and blocky typography, we crafted a logo lockup that enhances legibility. With a focus on clarity across web and print materials, this bold lockup also guarantees seamless replication on a diverse range of assets. This visual identity effortlessly extends to emblems on our vehicles.

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Using the shapes created during the design exploration we built a catolog of icons and turned them into patterns to be used across digital assets.

Using the shapes created during the design exploration we built a catolog of icons and turned them into patterns to be used across digital assets.

Using the shapes created during the design exploration we built a catolog of icons and turned them into patterns to be used across digital assets.

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Credits

Credits

Creative Director

Creative Director

Dan Carey

Dan Carey

Art Director

Art Director

Fred Felix

Fred Felix

Next Project

Volcon Digital Cluster

Product Design

Automotive

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Volcon Digital Cluster

Product Design

Automotive

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Volcon Digital Cluster

Product Design

Automotive

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All projects

All projects